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Over 50 Years of Service
Family Owned & Operated
1:5 Caregiver-to-Resident Ratio
24-Hour Personalized Care
Our Legacy
Built on Family, Defined by Care
For more than five decades, Alexandria Victoria has welcomed Santa Cruz seniors into a home built on warmth, dignity, and the kind of attention that only comes from a family-run community. What began generations ago as a single, lovingly cared-for home has grown into a trusted fixture of Midtown — and yet, very little has changed in spirit.
We still cook in our own kitchen. We still know every resident by name, by story, and by the little things that make them smile. And we still believe that growing older deserves to happen somewhere that feels exactly like home.
50+
Years serving Santa Cruz
3
Generations of Family Care
1:5
Caregiver to Resident Ratio
Over 50 Years of Service
Family Owned & Operated
1:5 Caregiver-to-Resident Ratio
24-Hour Personalized Care
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Over 50 Years of Service
Family Owned & Operated
1:5 Caregiver-to-Resident Ratio
24-Hour Personalized Care
TESTIMONIALS
What Families are Saying
Choosing a home for someone you love is one of the most important decisions a family can make. Here is what relatives of our residents have shared about their experience at Alexandria Victoria since 1974.
"Hello...Rosie's lovely Assisted Living Care Home in Santa, Cruz, CA is just as beautiful as can be w/ well-kept grounds & wonderful caregivers providing compassionate resident care. I highly recommend Rosie's. Take a tour & see for yourself. I feel so comforted that my good friend is well-cared for daily. Thank you Rosie & Staff for all your loving care. Peter Pethoe's long-time friend, Elin Katy"
Santa Cruz, CA · Google
"I can't say enough about the care that our mom received at Alexandria Victoria this past year. Thanks to Rosie, John, and all of the staff for your efforts to provide for her comfort and well-being with such a positive attitude and personalized approach. It meant a lot to our family to know that her needs were so well taken care of. Wishing you all the best!"
Santa Cruz, CA · Google
What Families are Saying
TESTIMONIALS
“Moving her into this home was the best thing I could have done for her.”
"I highly recommend Alexandria Victoria for the care of your loved ones. Rosie, John, Adrian and staff took excellent care of my mother for three years until she passed away. They provide excellent care and service, with home made food, holiday celebrations, and the place has lovely gardens and surroundings. Highly recommend."
Stri Z.
Lafayette, CA · Google
What Families are Saying
"Hello...Rosie's lovely Assisted Living Care Home in Santa, Cruz, CA is just as beautiful as can be w/ well-kept grounds & wonderful caregivers providing compassionate resident care. I highly recommend Rosie's. Take a tour & see for yourself. I feel so comforted that my good friend is well-cared for daily. Thank you Rosie & Staff for all your loving care. Peter Pethoe's long-time friend, Elin Katy"
Elin Anderson
Santa Cruz, CA · Google
"I can't say enough about the care that our mom received at Alexandria Victoria this past year. Thanks to Rosie, John, and all of the staff for your efforts to provide for her comfort and well-being with such a positive attitude and personalized approach. It meant a lot to our family to know that her needs were so well taken care of. Wishing you all the best!"
Santa Cruz, CA · Google
"My mother-in-law lives at Alexandria Victoria and we couldn't be happier. It is a lovely home with wonderful people taking care of her!"
Marian M.
Santa Cruz, CA · Google
"Rosie, John, Adrian, and so many others, work tirelessly to provide such a high level of care to their residents at Alexandria Victoria. My mom lived here for her last 3.5 years, and I never once worried about her safety in this beautiful home. Her room was spacious and light, the food always smelled amazing, and all her needs were met. The outside areas are beautiful and full of plants and flowers. Every person working here is kind and gentle, well trained, and looking like they truly love their work.
My mom had dementia and was non-ambulatory, needing almost everything done for her. Moving her into this home was the best thing I could have done for her. It greatly lowered my stress level.
The paperwork was easy, and they took care of getting the insurance connected, so I had no trouble getting reimbursed. All medications, and changes to the medications, were handled expertly. Feedback on how they affected her was always given, and discussed with me to find the best solution for her.
I wholeheartedly recommend Alexandria victoria for your loved one's care!"
Samta Cruz, CA · Google
SERVICES
Compassionate Assisted Living Services
We provide personalized assisted living and compassionate care in a comfortable, home-like environment — supporting independence, dignity, and connection at every stage of life.
Comfortable Living
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Private, fully furnished rooms designed for comfort and privacy
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A warm, home-like atmosphere where residents feel welcome and secure
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A peaceful garden patio where residents can relax, socialize, and enjoy fresh air
Personalized Care
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24-hour care and supervision from trained, compassionate caregivers
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Long-term assisted living care tailored to individual needs
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Hospice care support, working closely with families and healthcare professionals to provide comfort and dignity
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Dining & Daily Living
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Laundry and housekeeping services to keep living spaces clean and comfortable
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Nail care and personal grooming services to support residents’ wellbeing and confidence
Community & Activities
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Engaging daily activities and social programs designed to promote connection, joy, and mental stimulation
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Opportunities for residents to build friendships, stay active, and enjoy meaningful experiences
WELLNESS
Wellness for the
Whole Person
Wellbeing at Alexandria Victoria reaches beyond physical care. We nurture the mind, the spirit, and the heart through soft, intentional activities woven gently into each day — a morning stretch by the window, a familiar song at the piano, a quiet afternoon spent painting in the garden light.
Our team takes time to learn what brings each resident joy, then builds the day around those moments. The result is a rhythm of life that feels calm, meaningful, and entirely their own.
Gentle Movement
Muscle & Memory Activities
Personalized Engagement
Creative Arts
Gentle Movement
Muscle & Memory Activities
Creative Arts
1:1 Individualized Sessions
One-on-one sessions focus on improving functional mobility, strength, balance, and confidence in daily activities — meeting each resident exactly where they are.
RESTORATIVE REHABILITATION
Movement that keeps Life
in motion.
Group classes provide a fun, supportive environment that encourages social connection and shared participation. Individual sessions focus on improving functional mobility, strength, balance, and confidence in daily activities.
Each exercise plan is thoughtfully tailored to meet residents where they are, with the goal of maintaining or enhancing their ability to move safely and independently. By keeping residents active, we promote overall wellness, reduce the risk of decline, and support a higher quality of life.
Our Restorative Rehabilitation Program is designed to help residents stay active, engaged, and as independent as possible. Through a combination of weekly group classes and individualized sessions, we support each resident’s unique mobility goals while fostering a sense of community.
Gentle Movement
Music & Memory Activities
Creative Arts
Personalized Engagement
Weekly Group Classes
Socially engaging movement sessions that build mobility and strength within a warm, supportive community — where shared participation makes every step a little easier.
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Faces redacted to respect the privacy of residents
OUR PHILOSOPHY
Personalized Care Plans
Assistance with Care: Alexandria Victoria takes the time to build a care plan unique to each individual resident. We listen first — to families, to physicians, and most importantly to the resident themselves — then design daily support that honors their history, their preferences, and the pace that feels right for them.
Caregiver to Resident Ratio
1 : 5
Alexandria Victoria is not a locked facility and cannot accommodate residents diagnosed with Alzheimer’s Disease or individuals with aggressive or wandering behaviors. We are happy to help you find the right level of care for your loved one’s needs.
Honest, Straightforward Pricing
PRICING
Our pricing is broken into two simple parts: a monthly room & board rate, and an additional personalized care fee based on each resident’s individual needs.
Room & Board
Small Room
$4,850
per month
Comfortable single room, beautifully furnished, with shared bathroom.
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Room & board included
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Three home-cooked meals daily
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Housekeeping & laundry
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Daily activities & wellness
Personalized Care Fee
$45-$300 per day
Added to room & board, this fee covers each resident’s individual level of care — from light assistance to more involved daily support. We’ll walk you through a transparent assessment during your tour.
Prices reflect a general range and may vary based on care needs. Please contact us for a personalized quote.
Room & Board
Large Room
$5,850
per month
Spacious private room with a private en-suite bathroom.
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Everything in Small Room
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Private en-suite bathroom
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Extra space & natural light
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Priority on garden-view rooms
Answers for Families
FREQUENTLY ASKED QUESTIONS
The questions families ask us most often — answered clearly and honestly.
EXPERIENCE THE DIFFERENCE
Come see why families trust us
A website can only tell part of the story. We invite you to tour Alexandria Victoria, meet our dedicated caregivers, and experience the warmth, comfort, and sense of belonging that have defined our community since 1974.
Call or send us an email:
(831) 429-9137
Tel. (831) 429-9137
226 Morrissey Blvd, Santa Cruz, CA
95062
License #: 445202518
License # 445202625
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© 2035 by Alexandria Victoria Created on Wix Studio.
Alexandria Victoria is committed to ensuring digital accessibility for all visitors, including individuals with disabilities. We strive to provide an inclusive online experience and have designed this website in accordance with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards.
To support accessibility, we have:
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Established clear heading structures throughout the website
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Added descriptive alternative text to images
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Maintained color contrast ratios that support readability
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Enabled keyboard navigation and compatibility with assistive technologies
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Reduced unnecessary motion and animation
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Organized content in a logical reading order
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Ensured videos, audio, and downloadable files are accessible whenever possible
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Defined the primary language of the website
We continually review and improve our website to enhance accessibility for all users. If you experience difficulty accessing any part of this site or have suggestions for improvement, please contact us and we will be happy to assist you.
Accessibility Statement
